How Cockpit AI Works | From Data to Action in Seconds

What is Cockpit, and how does it work?

Cockpit is a Pipeline Intelligence and Activation platform built for B2B marketing teams. It connects your ad platforms and CRM to create a unified view of performance across the full funnel, from spend and campaigns to SQLs, opportunities, and pipeline impact.

Cockpit analyzes this data to understand what is driving qualified demand, surfaces prioritized recommendations based on expected pipeline impact, and allows teams to approve and execute those actions directly in their ad platforms. All changes are measured in the CRM so teams can clearly see how marketing decisions affect pipeline, not just clicks or leads.

Who is Cockpit for?

Cockpit is built for B2B marketing teams responsible for generating pipeline. It is designed for demand generation, growth, and marketing leaders who manage paid media across multiple channels and need clear visibility into how their efforts influence SQLs, opportunities, and pipeline health.

Cockpit is especially valuable for teams that work across ad platforms and a CRM and want to move beyond surface level metrics to make confident, data driven decisions that improve lead quality, optimize spend, and increase pipeline contribution.

What makes Cockpit different?

Cockpit is built around pipeline impact, not surface level reporting. Unlike tools that stop at attribution or dashboards, Cockpit connects ad platform data with CRM outcomes to show how marketing decisions influence SQLs, opportunities, and pipeline health.

What sets Cockpit apart is the combination of insight and action. The platform surfaces clear, prioritized recommendations based on real performance data and expected pipeline impact, then allows teams to approve and execute those changes directly in their ad platforms. This closes the gap between analysis and execution while keeping teams fully in control.

Cockpit is designed for B2B marketing teams that need clarity, focus, and confidence in their decisions, without relying on guesswork or disconnected tools.

Do I need to understand analytics to use Cockpit?

Not at all! Cockpit is designed to support B2B marketing teams without requiring deep analytics expertise. The platform handles the analysis behind the scenes and surfaces clear, prioritized recommendations tied to pipeline outcomes.

Teams can understand what is happening, why it matters, and what to do next without spending hours digging through reports or dashboards. At the same time, Cockpit does not hide the data. Marketers who want to go deeper can always explore the underlying performance signals and CRM outcomes that inform each recommendation.

What impact can Cockpit have on my pipeline?

Cockpit helps B2B marketing teams improve pipeline efficiency by reducing wasted ad spend, improving lead quality, and shortening the time it takes to act on performance insights. By connecting ad platforms with CRM outcomes, teams can see which campaigns influence SQLs and pipeline and focus budget where it matters most.

In practice, this leads to clearer prioritization, lower cost per qualified lead, and fewer hours spent analyzing reports or coordinating changes across tools. Instead of reacting late or relying on guesswork, teams make faster, more confident decisions that compound over time into healthier pipeline performance.

Can I try Cockpit for free?

Absolutely! You can sign up and get a 14-days free trial. We do not ask for any credit card details when you sign up, and you can cancel at any time

How do I get started with Cockpit?

Getting started with Cockpit is very easy and it starts by connecting your ad platforms and CRM. Once connected, Cockpit analyzes your performance across the full funnel and establishes a baseline for how your campaigns influence SQLs and pipeline.

From there, teams receive prioritized recommendations tied to expected pipeline impact. Each recommendation explains what to change, why it matters, and how it affects downstream outcomes. Teams remain in full control and can approve actions before any changes are executed in their ad platforms.

What integrations does Cockpit support?

Cockpit integrates with leading ad platforms and CRM systems to connect marketing execution with pipeline outcomes. Today, this includes platforms such as Meta Ads, Google Ads, LinkedIn Ads, and CRM tools like HubSpot, with additional GTM and execution integrations available and expanding.

Integrations are added intentionally to support a unified view of performance across the full funnel, from spend and campaigns to SQLs and pipeline impact, rather than simply increasing the number of connected tools.

Is my data safe with Cockpit?

Absolutely. We take your data security seriously and use industry-standard encryption to protect your information. Your data is only used to provide insights and improve your marketing performance.

How can I contact your support team?

Yes! We aspire to provide our users with the best support out there. Therefore, our team is available 24/7 to answer any question. Simply click the 'contact' button or send us an email to support@cockpit-ai.com and our team would love to help you :)

From Marketing Data to Pipeline Impact

1. Connect Your GTM Data

2. Understand What’s Actually Driving Pipeline

3. Take Action Where Performance Is Created

Integrated with favorite apps

Turn marketing execution into measurable pipeline impact