Cockpit connects ad platform and CRM data so B2B marketing teams can see what’s driving SQLs, opportunities and pipeline, and act on it. No fragmented reporting. No guessing. Just clear priorities and execution where results are created.


Cockpit doesn’t stop at insights. It helps teams execute on what matters.
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Cockpit analyzes paid performance alongside CRM outcomes to identify the actions most likely to improve SQL and pipeline contribution.
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Recommendations are prioritized by expected pipeline impact, so teams know what to do next and why.
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Approve a recommendation and Cockpit executes changes directly inside your ad platforms, reducing handoffs and ensuring optimizations actually happen.
Stop stitching together ad reports and CRM exports. Cockpit unifies performance across channels and pipeline stages so teams can see how spend translates into SQLs, opportunities, and revenue impact.
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A single view of the funnel, from campaign activity to pipeline contribution.
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Track cost per SQL, pipeline contribution, and conversion across stages.
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Compare channels and campaigns based on downstream outcomes.
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Identify what you to scale, fix or stop completely.


A paid performance analyst and pipeline strategist, built into your workflow.
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Ask Cockpit to diagnose performance, spot pipeline drop-offs, and recommend the highest-impact next steps.
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Generate and test ad copy variations informed by real performance and downstream conversion ,so creative improvements are tied to pipeline outcomes.
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Get fast answers on campaign performance, budget allocation, targeting, and next actions grounded in your data.
Google Ads
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Meta Ads
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TikTok
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X
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Hubspot
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monday.com
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