The AI Operator For B2B Marketing Teams

Stop guessing which ads drive revenue. Cockpit AI helps you cut wasted spend and generate more revenue by connecting your ad platforms to your CRM, identifying what’s generating pipeline, and automating your ad optimization.

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a Pipeline Intelligence & Activation platform built for modern B2B marketing teams

Cockpit connects your ad platforms and CRM into a single source of truth, revealing how your campaigns actually influence SQLs, opportunities, and pipeline health.

It highlights where you need to focus and enables seamless optimization by executing approved changes directly in your ad platform, driving more revenue with less spend.
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Live Performance

Get real-time Ads and CRM data in one view, so you can see what’s actually driving SQLs and pipeline.

Result: Pipeline clarity.

Prioritized Actions

Know which campaigns, audiences, and changes will have the biggest pipeline impact.
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Result: Focus on what matters.

Fast Execution

Approve changes and execute them directly in your ad platforms, all in one place and with no manual work.

Result: fast action, full control.

Know What’s Driving Your Pipeline
and What to Do Next

Connect Spend to Pipeline. Not Just Clicks.

Cockpit links live ad performance directly to CRM outcomes, so teams can see which campaigns influence SQLs, opportunities, and pipeline velocity. Not just top-of-funnel metrics.

Get unified performance metrics

Understand true attribution to revenue

Link campaign spend to actual SQL creation

Identify wasted spend early

Actions Designed for Pipeline Impact

Instead of digging through dashboards, teams get clear, prioritized guidance on where to adjust budgets, audiences, and campaigns based on pipeline impact.
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What to scale

What to fix

What to pause

Each recommendation is ranked by impact and tied back to expected pipeline lift.

Move From Insights to Execution

Approve a recommended action and Cockpit will execute it for you, saving you time and ensuring consistency of strategy across your ad and CRM ecosystem. This gives teams speed without losing control, and helps ensure optimizations actually happen. Cockpit can:

Move budget away from campaigns generating low-quality leads

Create audiences and keywords based on intent signals and downstream performance

Generate and test copy variations informed by pipeline outcomes

Pause ads that don't generate SQLs or opportunities

Scale campaigns tied to higher pipeline conversion

Seamlessly Connects to Your Favorite Platforms

Cockpit integrates effortlessly with your favorite ad platforms and CRMs, bringing all your data into one easy-to-use platform for smarter decisions and better results.

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